Porsche Design has been around since 1972 as a design house subsidiary of Porsche AG and has designed pens, watches, luggage, sunglasses, electronics, etc. They are known for quality and extremely clean and functional, yet stylish designs. Since 1998, Porsche Design watches have been manufactured by the esteemed watchmaker Eterna, who has been in business since 1856 and proudly displays the slogan Nothing but Watchmaking. Hey, two great companies coming together to produce awesome watches? Works for me! An interesting note, just recently, Eterna announced its acquisition by a Chinese watch company, so the Porsche Design watches here are probably considered one of the last true Eterna watches!